Product Reassessment Essay Example | Topics and Well Written Essays - 1000 words

Product Reassessment - Essay Example This essay will provide insight of a plan for repositioning Blu Ray Disk into Korean market by focusing on demographics characteristics based on US census data. Additionally, the type of research needed have been scrutinized as well as methods that can be used to increase adoption rates of Blu Ray Disk. The distribution problems that are likely to be encountered in Korean market and ways of addressing them have been scrutinized. This may involve determining how the Blu Ray Disk may fit into Korean market given the fact that some new features have been added in order to meet customer’s needs and wants (Pride & Ferrell, 2012). The following are three components for an effective and efficient repositioning of Blu Ray Disk into Korean market; there must be product positioning, market positioning and brand positioning. Product positioning focus on making Blu Ray disk unique from other disk available in Korean market (Clancy, Krieg & Wolf, 2005). This may be achieved by conducting product differentiation whereby, some cognitive and unique features may be added into the Blu Ray Disk to enhance their capacity and usage (Pride & Ferrell, 2012). On the other hand, Market positioning may help in identification of marketing strategies, whereby; the position of available and impending competitors may be evaluated. Additionally, SWOT analysis model may be applied to identify strength and weakness of competitors in the target market (Pride & Ferrell, 2012). Finally, brand positioning focus on taking into consideration the following attributes; consumer perceptions, brand attributes, price attributes and competitors’ attributes (Pride & Ferrell, 2012). Consumer perceptions may help to evaluate the minds of consumer concerning the available products supplied by the company (Pride & Ferrell, 2012).The issue of price should be taken into consideration. The company should evaluate their prices in relation to those of competitors in

East-West Values and the Mother-daughter Relationship in Amy Tans The

East-West Values and the Mother-daughter Relationship in The Joy Luck Club      Ã‚  Ã‚   The dominant theme of The Joy Luck Club is the clash between Chinese, American cultures, and how it affects the relationship between mothers and daughters. All of the mothers in the book were born and raised in China. All of their daughters were born and raised in the United States. Because of the differences in family traditions and values between the way the mothers had been raised in China and the way their daughters were growing up in America, there was bound to be a clash between the two generations. Perhaps the most dramatic example of how East-West conflicting traditions and values affected a mother-daughter relationship was that of Suyuan Woo and her daughter, Jing-mei.       When the book opens, Suyuan has been dead for two months. Her daughter, who prefers to call herself by the American name of "June" rather than her Chinese name, has been asked by her father to take her dead mother's place. She was to take Suyuan's place in a club Suyuan started when she moved to America. June was to be the fourth member of this club, which was hosted at one of the member's homes each session and the group played mahjong and provided strength for each other in their transition to becoming Americanized. Over the course of the next few months, through the conversations and stories told by her mother's old friends at the mahjong table, June learns a great deal about her mother, and, ultimately, about herself as well.    One of the conflicts between East and West is clash between the hard work ethic of Asian parents and the easier-going standards that Western parents have for their children. Watching a little Chinese girl playing the p... ...5.    Heung, Marina. "Daughter-Text/Mother-Text: Matrilineage in Amy Tan's The Joy Luck Club." Feminist Studies (Fall 1993): 597-616.    Hagedorn, Jessica. "Asian Women in Film: No Joy, No Luck." Signs of Life in the USA. 2nd. ed. Ed. Sonia Maasik and Jack Solomon. New York: Bedford, 1997. 306-14.    Huntley, E. D. Amy Tan: A Critical Companion. Westport: Greenwood P, 1998.    Ling, Amy. Between Worlds: Women Writers of Chinese Ancestry. New York: Pergamon, 1990.    Shear, Walter. "Generational differences and the diaspora in The Joy Luck Club." Women Writers. 34.3 (Spring 1993): 193    Tan, Amy. The Joy Luck Club. Vintage Contemporaries. New York: A Division of Random House, Inc., 1991..    Wong, Sau-ling Cynthia. Reading Asian American Literature: From Necessity to Extravagance. Princeton: Princeton UP, 1993

Charismatic Leadership Essay

Abstract This essay gives an overview of various leadership types and focuses on the charismatic leadership. It attempts to explain the charismatic leadership process with an example of Mahatma Gandhi as a charismatic leader. It goes further and explores the attributes that a charismatic leader possesses. The essay also tries to find out various effects of charismatic leadership on the organization. While mentioning the positive effects of the charismatic leadership, it also investigates the â€Å"dark† side of the charismatic leadership. After reading the essay the readers are expected to have gained enough familiarity with this kind of leadership and at the end of the essay I would like to put forth a couple of questions regarding charismatic leadership which have remained unanswered after reading the material I have cited. Introduction Any type of organization runs successfully when it is piloted by a skillful and influential leader. While leaders motivate their followers, it is not the only thing leaders can do. A good leader can structure the organization in the way he wants. He represents the culture of the organization and most importantly, it has been observed that effective leaders posses a capacity to increase the productivity of the organization. Various scholars categorize leadership styles in a different way. Lewin (1939) classifies leadership styles in three categories: Autocratic Leadership, Democratic Leadership and Delegative (Laissez-Faire) Leadership [1]. Max Weber classifies leaders as Bureaucratic Leader, Traditional Leaders and Charismatic Leaders [2]. In  1978 Burns defined yet another classification: Transactional Leaders and Transformational Leaders [2]. Burns Transformational Leadership is similar to Charismatic Leadership style proposed by Weber. Since 1978 a lot of research has been done on various aspects of charismatic leadership. In this essay I would like to focus on charismatic leadership, its attributes and traits in charismatic leaders. What is charismatic leadership? Weber defines charismatic leadership as â€Å"resting on devotion to the exceptional sanctity, heroism or exemplary character of an individual person, and of the normative patterns or order revealed or ordained by him† [3]. He envisaged religious leaders like Jesus as charismatic leaders. Later researches considered various social-political leaders like Mahatma Gandhi as charismatic leaders. Dictators like Hitler also had some charismatic traits. These were the leaders with exceptional qualities which made them almost god-like for their followers. The charm of such people made their followers go behind these leaders without questioning them. While analyzing such a strong bond between the leaders and his followers Weber focuses on the social patterns and conditions under which the leader exists. However, the later researches throw light on the psychological attributes of the leaders which make them successful charismatic leaders. Research shows that charismatic leaders appeal strongly to the values of the followers and it is this psychological bondage between the two which makes the charismatic leadership succeed. Neither the sociologically oriented Weberian approach nor the psychological approach alone can explain charismatic leaders. The approaches together, however, give the better analysis of charismatic leadership. Charismatic Leadership Process Charismatic leadership process is seen as a compound product of three  factors: The leader and his attributes, the social situation which demands for such a leader and the interaction between the leader and his followers. Charismatic leadership process undergoes six steps from the rise of the leader to the final routinization and thus the fall of the leader [4]. I would like to identify Mahatma Gandhi as a charismatic leader and explain these six steps with an example of his leadership in India’s non-violent freedom movement. Step 1: Identification This step takes place from the composite mixture of the three factors mentioned above. It is a stage where the aspiring leader is on the social horizon; the followers are in distress and are looking forward to someone who will identify himself with their problems. The social situation is increasingly getting worsened in this stage. This is the time when the leader establishes him as a potential leader but the followers, by large, remain passive. In Gandhi’s leadership this can be said to have taken place during the years 1915-1920 when Gandhi was back to India from a successful movement in South Africa. India had no tall leader whom it could depend on and Gandhi’s charisma was just started showing its colors (Champaran and Kheda Satyagraha) [5]. Step 2: Activity Arousal In this step the leader arouses the follower to become the part of the change. Followers who were passive admirers of the leader till the earlier phase become active supporters of the leader and the cause for which he is identifying himself. The longer this stage lasts the longer is a span of the charismatic leadership. In Gandhi’s case this step lasted from 1920 till 1930. Gandhi’s non-cooperation movement in 1921 is a precise example of activity arousal stage where he awakened the whole country to rise against the British rule [6]. Step 3: Commitment Commitment stage in the charismatic leadership is without any doubt the most  interesting step in the process. This step takes the charismatic leadership at the peak and at the same time this is the phase when the charismatic leader starts losing his charisma. This step starts by demonstrating the extreme commitment of the leader towards the goal and same commitment from the followers towards the leader. This demonstration often takes the shape of some kind of sacrifice on the part of the leader or impending danger on the leader. This sacrifice or danger makes the image of the leader as courageous and dedicated in the eyes of many followers. Interestingly, this same act makes some of the elite followers disillusioned and they start suspecting their leader as pompous and hypocrite. This is the stage where the leadership can be bifurcated into two categories as a personalized leadership and socialized leadership. The first type of leadership tends to become authoritarian and exploita tive. The second type of leader is more egalitarian and he will share power and responsibility with others. In either way, the personalized leader will become dictator and will lose his charisma and the socialized type of leader will help routinizing the leadership! The example for personalized leader can be of Hitler who ultimately became a dictator. Gandhi can be seen as a fusion of both types with definitive inclination towards socialized type of leadership. For Gandhi the commitment stage can be said to have lasted from 1930 to 1935. Salt Satyagraha can be considered as the peak of his charisma and the diplomatic failure at the Round Table Conference can be seen as the first symbol of the next step of the disenchantment [7]. Step 4: Disenchantment This phase is quite unavoidable and sometimes even intentional on the part of the leader. Many times social structure brings the disenchantment stage. Sometimes, because the leaders themselves know that they are not immortal, they try to bring the routinization in the leadership. This routinization brings the feel of loss of goal to some followers. This step may lose some of the strongest followers from the leader. This step is also an outcome of  the scenario when the leader seems to be failing. As the charismatic leaders are not very good at the formal procedural leadership [4] more routinization brings more failure and more disenchantment of the followers. In Gandhi’s case disenchantment started from 1933 and lasted till 1938 in which stage he lost many of his old followers like Subhas Chandra Bose [8]. However this is the phase where the process of routinization seemed to have taken place distinctly. Step 5: Depersonalization This step is a logical follower of the earlier step of disenchantment. Disenchantment starts because of routinization and it leads to the depersonalization and formalization of the leadership. The leadership style becomes more and more like bureaucratic leadership. The leader starts delegating his tasks to his followers. This phase comes in Gandhi’s leadership during 1938-1942. This is the period when he made it clear that Jawaharlal Nehru will be his political heir. It is the time when he withdrew himself partly from the active politics [9]. Step 6: Alienation This is a process of disintegration of the three factors mentioned in the beginning which had come together in phase one. In this step, due to the formalization and bureaucratization of the leadership, charismatic leadership becomes increasingly redundant. The followers feel that the organization and the leader are going away from the initial goal and thus they start alienating  themselves from the organization and the charisma of the leader fades as the social situation which has made him appeal to the masses has changed. This stage does not necessarily mean the failure of the leader. In many cases, having achieved the goal for which the charismatic leader had risen, the leader becomes redundant for his followers and the goal itself becomes redundant for the leader. Years 1942-1948 show this phase in Gandhi’s leadership. Though Gandhi remained popular and worshiped leader of India till his assassination, his charisma faded gradually in his last years [10]. Attributes of Charismatic leaders After having described what is charismatic leadership and how does it work, it is interesting to find out what makes one a charismatic leader. What are the attributes that a charismatic leader posses or what are the traits which make someone a potential charismatic leader? It is clear from the above discussion that the actual rise of such a leader is a composite function of various variables. However, this section will try to describe the personal traits that make a person a potential leader. There are some attributes which are exhibited by a person at his childhood or adolescence which make a person potential charismatic leader. This statement is quite ambitious and somewhat exaggerated. However, the converse of the sentence is true. The research shows that charismatic leaders do show some specific pattern of behavior at their adolescence [11]. Parental Attachment Style and Parental Psychological Control [11] It has been observed that a way a child is attached to his parents in his adolescence plays important role shaping him as an effective charismatic leader. It is seen that young adult securely attached to his parents tends to form a positive relationship with his followers in the later life. Many of the qualities possessed by a charismatic leader such as self-confidence, self-esteem are also found in a child who has a parental attachment style which is secure, autonomous and displays relatedness. These attributes are considered as positive attributes in parental attachment style for the development of a charismatic leader. It is also obvious that these qualities in the parental attachment style make the child emerging to an adult more self-aware and help him making sense of his place in the world. Empirical research suggests that charismatic leaders also have same sense of self-awareness and they are often introspective in evaluating their own beliefs. Thus, it is proposed that there is a positive relationship between parental attachment style and displays of charismatic leadership by  emergent adult. It is seen, on the other hand, that parental control impedes the development of an emergent adult. Excessive psychological control by parents on the child makes him insecure and less confident. This proves to be a barrier in his development as a charismatic leader. Parental psychological control also acts as an obstacle in establishing social relations and it create a situation of isolation for the emergent adult. Psychological control is seen as a negative factor in emergent adults’ displays of charismatic leadership Apart from above mentioned attribute, which attempts to answer the question â€Å"who are the charismatic leaders†, there are some attributes which try to answer the question â€Å"what makes a person a charismatic leader†. Here are some traits which can be identified with the charismatic leader [12]. Self-Monitoring One of the qualities of the charismatic leaders is that they watch themselves. They are constantly aware of the fact that their followers are watching them and so they find it important that they portray a good picture of themselves for their followers. As the charismatic leaders are born out of the blend of social scenario and follower’s needs, it becomes imperative for such leaders to constantly identify themselves with that social scenario and the need. Charismatic leaders can manage that only if they monitor themselves to make sure that they are still answering to the same plea which made them such a popular leader. Self-Actualization Self motivation is an important part of charismatic leadership. The leader gets motivated by the social scenario without being prompted about it. He can address his followers with the vigor only when he is self-actualized himself. It has been observed that such leaders not only motivate themselves but they have a capacity to transform this self-actualization to their  followers as well. They actually raise their followers from one level to the higher level. Motive to Attain Power Charismatic leaders often do not seek conventional power. They may not ask for an official post or position but what they look for is a social power. They want their follower to respect them and see them as their saviors. They want to win the position in their follower’s hearts. They look for identifying themselves with their follower’s values and shared beliefs. Such leaders are rated high on their social skills to persuade the masses and appeal them to their hearts. It is this power which keeps them popular for longer time. Self Enhancement Charismatic leaders are known for their self-correcting nature. They judge themselves on a strict scale. They continuously strive to become better. They, in fact, know that it is this â€Å"superiority† in them which makes them different from their followers. Charismatic leaders believe that when eventually they will bring their followers to their present level of â€Å"superiority†, they themselves should have gone one step above it to remain their leaders. Openness to Change While most of the other types of the leaders try to maintain status-quo as they are often afraid that change might depose them from the power, charismatic leaders are open to change. In fact, they represent the change and many times they prove to be the ones who bring about the changes. It is interesting to note that charismatic leaders are most powerful in the situation which demands the changes! Outcomes of charismatic leadership Having seen the process of the charismatic leadership and the attributes which the charismatic leaders posses, it becomes unavoidable to discuss the outcomes of the charismatic leadership. Many scholars see charismatic leadership as positive force which yields desirable results. However there  are some scholars who focus on negative aspects of the charismatic leadership. We will see both sides of the charismatic leadership. It is observed that charismatic leadership motivates followers to give extra output than what is expected from them otherwise. It also achieves self-actualization in its followers [12]. It is seen that charismatic leadership works in a social structure to heighten the morale of the followers. It shapes the society the way the followers and the leader had dreamt. In the business world also the charismatic leadership works positively. It increases the overall performance of the organization. It creates a sense of  fulfillment in the followers. It also creates a sense of unity and belongingness in the followers towards the organization. Charismatic leadership also has severe negative effects in some cases. The shared vision and ideas between the leader and followers create enormous energy in the organization. The leader can employ this energy in destructive way. The more the leader’s self-confident is the more are the chances that the leader will misuse the power. It’s been observed in many cases that charismatic leaders have abused their powers. Many companies have witnessed their high rank leaders going corrupt [13]. Because of excellent communication abilities of the charismatic leaders and due to the fact that they display some kind of charisma, the whole organization follows these leaders wholeheartedly and there remain absolutely no resistance for the leader. Without any check on the power, it doesn’t take time for the leader to go corrupt. Any healthy organization shows competition for power which also represents tussle between values and with lack of this tussle there remains no control on the leader. Followers of the charismatic leaders are so blinded by his charisma that they might even do some acts that they wouldn’t have done ordinarily. Atrocious acts by German soldiers under Hitler’s leadership are an apt example [13]. It was an unquestionable loyalty for their leader that compelled them to act in the way that they mostly wouldn’t have acted otherwise. Discussion This essay explains enough information about the charismatic leadership. There are some questions about the charismatic leadership which have still remained unanswered. After describing the attributes of the charismatic leader and the positive and negative outcomes of the charismatic leadership, it remains unknown that what makes a charismatic leader a â€Å"hero† and  what makes him a â€Å"villain†. Are there any specific attributes that make charismatic leader as a â€Å"hero† or a â€Å"villain†? The second question is regarding the â€Å"making of charismatic leaders†. After establishing that the charismatic leaders have certain characteristics, it remains to see that if everyone having those attributes can become a successful leader. And this question gives rise to yet another question that whether a charismatic leader can be â€Å"made†. Is it possible to â€Å"create† charismatic leaders by formal education? Third and last qu estion largely depends on the first two questions: If such charismatic leaders can be created by professional training then is it possible to create a â€Å"hero† type of charismatic leaders and avoid â€Å"dark side† of the charismatic leadership? Note: Although I have mentioned charismatic leader as him throughout the essay, the latest research shows that women are more apt to become a charismatic leaders [14]. I have mentioned the charismatic leaders as him because of the fact that most of the charismatic leaders known to the world are men and the examples which I have used are all male leaders! References 1. Lewin, K., R. Lippitt, et al. (1939). â€Å"PATTERNS OF AGGRESSIVE BEHAVIOR IN EXPERIMENTALLY CREATED SOCIAL CLIMATES†. Journal of Social Psychology 10(2): 271-299. 2. â€Å"Transformational Leadership† nmsu.edu. 21 November 2008 3. â€Å"Charismatic Domination† Wikipedia: The Free Encyclopedia. 22 November 2008 4. Jacobsen, C. (2001). â€Å"Dynamics of charismatic leadership: A process theory, simulation model, and tests.† Leadership Quarterly 12(1): 75. 5. Tendulkar, D. G. Mahatma, vol. 1, revised ed., pp. 198-213, The Publication Division, Ministry of Information and Broadcasting, Government of India, 1960 6. Tendulkar, D. G. Mahatma, vol. 2, revised ed., The Publication Division, Ministry of Information and Broadcasting, Government of India, 1960 7. Tendulkar, D. G. Mahatma, vol. 3, revised ed., pp. 91-131, The Publication Division, Ministry of Information and Broadcasting, Government of India,1960 8. Tendulkar, D. G. Mahatma, vol. 5, revised ed., pp. 85-101, The Publication Division, Ministry of Information and Broadcasting, Government of India, 1960 9. Tendulkar, D. G. Mahatma, vol. 6, revised ed., pp. 1-45, The Publication Division, Ministry of Information and Broadcasting, Government of India, 1960 10. Tendulkar, D. G. Mahatma, vol. 8, revised ed., The Publication Division, Ministry of Information and Broadcasting, Government of India, 1960 11. Towler, A. (2005). â€Å"Charismatic leadership development: role of parental attachment style and parental psychological control.† Journal of Leadership & Organizational Studies 11(4): 15(11). 12. Jung, D. and J. J. Sosik (2006). â€Å"Who are the spellbinders? Identifying personal attributes of charismatic leaders.† Journal of Leadership & Organizational Studies 12(4): 12(15). 13. DeCelles, K. A. and M. D. Pfarrer (2004). â€Å"Heroes or villains? Corruption and the charismatic leader.† Journal of Leadership & Organizational Studies 11(1): 67(11). 14. Groves, K. S. (2005). â€Å"Gender differences in social and emotional skills and charismatic leadership.† Journal of Leadership & Organizational Studies 11(3): 30(17).

Importance Of Conflict Resolution - Free Essay Example

Sample details Pages: 3 Words: 827 Downloads: 9 Date added: 2019/08/16 Category Society Essay Level High school Tags: Conflict Resolution Essay Did you like this example? Conflict Resolution When conflict arises, it is easy for Soldiers to get entrenched in their positions and for tempers to flare, voices to rise, and body language to become defensive or aggressive. As an NCO, you will always need to take a passive stance toward your Soldiers, especially in stressful situations. With instilling good relationships, listening carefully, setting the standard and resolving conflicts, NCOs will have the tools to complete the mission and create unit cohesion. NCOs that have Soldiers need to be prepared to handle conflicts to effectively complete missions and create unit cohesion.   As an NCO, your priority in any conflict situation is to take control early and maintain good relationships within your team. Ensure that everyone understands how the conflict could be a mutual problem, and that it is important to resolve it through respectful discussion and negotiation, rather than aggression. Clarify that it is essential for Soldiers to work together happily, effectively and without resentment so that the team and unit can function effectively. It is also important to let team members know that conflict is rarely one-sided and that it is best to resolve it collaboratively, by addressing the problem rather than the personalities involved. The problem is caused by neither Soldier, but they do need to work together to resolve it. As an NCO, you must be mindful to remind Soldiers that without team solidarity the mission will not succeed. Don’t waste time! Our writers will create an original "Importance Of Conflict Resolution" essay for you Create order It is important that NCOs understand each partys underlying interests, needs, and concerns. Be aware that in a stressful environment it may be difficult to keep cool. So remember to take a positive stance, keep the conversation courteous, and avoid blaming anyone. Ask for each Soldiers viewpoint, and confirm that you need his or her cooperation to solve the problem. Ask your team members to make an effort to understand one anothers motivations and goals, and to think about how those may affect their actions, and the task at hand to accomplish the mission. Once you have, your Soldiers understanding encourage them to use active listening skills, such as looking directly at the speaker, listening carefully, nodding, and allowing each person to finish before talking. Remind Soldiers of their military bearing and customs while working issues out with fellow team members. By following these guidelines, everyone will be able to hear and understand one anothers positions and perceptions. Focusing on listening will also help to prevent the conversation from becoming heated and getting out of hand in a tactical environment. Encourage each team member to listen to other Soldiers points of view, without defending their own position. Ensure that each Soldier has finished talking before someone else speaks, emphasize that you, as their NCO wants to resolve the situation through discussion and negotiation, and ensure that listeners understand the problem fully by asking questions for further clarification. Once you have listened to your Soldier need s and concerns, outline the behaviors and actions that you will or will not tolerate, and gain the opposing parties acknowledgment to your standards. When you have a melting pot of different Soldier with different underlying needs, interests, and goals, they can often cause people to perceive problems differently. You will need to set the standard to gain team cohesion before the problem that you are trying to solve can be mutually acceptable. As an NCO, you should have a team agreement of the facts that are relevant to the mission and task at hand. Sometimes, Soldiers will see only the different interlocking problems of the task at hand but miss the big picture aspect of the mission. Therefore, if your Soldiers cannot reach an agreement, NCOs should aim to understand their perception of the problem while instilling trust and leadership to help smooth over conflicts. By this stage, you as the NCO will have resolved the conflict. Each side will likely understand the other Soldiers position better while carrying on the task and mission. However, you may also have uncovered some serious differences within your team. This is where an NCO can learn and grow from an inter-unit conflict so that you can find a solution that satisfies everyone. Alternatively, you might need to take action to change the fundamental circumstances that have caused the conflict. By having an After Action Review with your team when the mission comes to an index, you can help your Soldier generate solutions and you can ensure that everyone feels included. Soldiers will likely be satisfied with the outcome knowing their NCO is open to all suggestions, including ones you might not have considered before. NCOs should always remember they will accomplish the mission and protect the welfare of their Soldiers by ingraining great connections, listening with open ears, setting the standard and settling conflicts as they arise. Following these guidelines will help NCOs to become better leaders moving forward. Building upon unit cohesion and effectively completing the will be handled by great NCOs, who guide their Soldiers though conflicts.

Marketing Plan Johnson Johnson - 8449 Words

Marketing Plan: J J DiaperOrganizational OverviewBackground on Johnson JohnsonIn 1886, Robert Johnson joined his two brothers, James and Edward Johnson and went into business in 1886 in New Brunswick, New Jersey with 14 employees. They incorporated as Johnson Johnson (JNJ) in 1887. One of JNJs most well known products was Johnsons Baby Powder, which was originally to sooth skin irritation in 1890. This led to a line of baby products with the marketing slogan, Best for your baby, best for you. Some of JNJs most well known products are Band-aid, Tylenol and the antipsychotic drug, Haldol. JNJ has been a publicly traded company on the New York Stock Exchange since 1944. The companys ticker is JNJ. They boast 72 consecutive years†¦show more content†¦The diaper industry is a new market for JNJ and it will be tough for the company to establish itself in this industry. Having a well established brand helps, however; Huggies and Pampers has dominated this industry for a very long time and breaking into this new territory is going to require a very expensive marketing campaign. OpportunityDisposable diapers make up an industry worth over $19 billion a year worldwide. This new diaper will allow JNJ to tap into this lucrative industry with a distinctive and innovative diaper that has not been developed up until now. This product has the possibility of being a huge success for JNJ and can contribute to the companys financial position. ThreatsSafety concerns are always an issue especially when developing a product used by children. JNJ needs to be prepared for claims associated with misleading advertising, inappropriate use of the product and allergic reactions that some babies may develop. JNJ invests plenty of money on trials and developing their products, however; does not always guaranty that something will not go wrong. 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Cyber Security And Business Organizations - 1517 Words

Cyber Security in Business Organizations Advances in modern day information technology has presented many challenges for business organizations in combating internet cyber attacks. Undoubtedly, cyber security has become one of the biggest concerns of corporations as demand for more transparency in business grows, and e-Commerce and e-Business optimization continues to evolve. Cyber attacks are malicious criminal acts of deception over the internet to infiltrate personal and business information system networks, data, infrastructures, or any mobile computer devices with the intent of stealing information, proprietary intellectual properties or identity theft. From 2013 - 2014, big businesses such as Target, Home Depot, Neiman Marcus, JP†¦show more content†¦The trajectory for 2015 was expected to be 42.8 million cyber attacks, roughly 117,339 occurrences each day. (Bennett, 2014). These are sobering statistics for any corporation aiming to thrive in today’s competitive global marketplace. This case study narrative will focus on cyber security in business organizations. This paper begins by discussing the challenges companies face in protecting organization assets and information. The discussion proceeds to specify the red flags Target overlooked before the 2013 attack, and why these warnings were ignored. This writer will then determine the actions Target took after the breach occurred. Lastly this paper presents reasons why the attack occurred, concluding with this author’s opinion on whether the attack was due to poor infrastructure or inability of management to act accordingly. Challenges Organizations Face Protecting Assets and Information This author begins the case study by looking at several challenges organizations face in protecting organizational assets and information. This writer ascertained in the preceding introductory paragraph that businesses must meet an increasing demand by employees, customers, business stakeholders and shareowners to ma ke their operations more transparent, and better optimize the use of e-Commerce and e-Business capabilities. There is increasing concern by business leaders

Classical Conditioning in My Life Free Essays

I experienced a food aversion when I took an anti-allergy medicine with water. When I was seven, I had an allergy on cats. When the allergy started, I took very nasty and bitter pills with water. We will write a custom essay sample on Classical Conditioning in My Life or any similar topic only for you Order Now In time whenever I drank water without the pills, I felt bitterness in my mouth. I didn’t drink water since then. Only in five years I started to drink water again. At first I felt bitterness in my mouth from the medicine which I took with water together. Therefore my unconditioned stimulus was the medicine, and the unconditioned response was the bitterness. When I didn’t have cats around anymore and stopped to use the medicine, I felt bitterness whenever I drank the water. Therefore my conditioned stimulus was the water while the conditioned response was the bitterness. Adolescent Emotional Experience When I lived in Russia, I often came home from school in a bad mood because I could not get along with my classmates. When I came from school, I tried to relax and either watched the movie or to do other things. Once I tried to relax by listening to the songs. I put my favorite song on and listened. Somehow I started to go over the things that happened at school. I became sad because I realized that I had no friends except for my family. The next few days I spent time listening to that song again. However, now that song made me feel sad. Now I don’t listen to that song because I don’t want to feel sad again. In this case the unconditioned stimulus is the things that happened at school while the unconditioned response is my sadness and loneliness because when I remembered them I felt bad. The conditioned stimulus is the song and the conditioned response is sadness because whenever I listened to that song I became sad. Fear or Phobia My friend is afraid of the large vehicles. When she was a child, she walked with her mother a lot. The park was far away from home, so they had to walk near the road to come there. The big vehicles were noisy. She didn’t like the noise in general. Later she was scared every time the vehicles beeped and started to cry. She was afraid of the loud and quick noises, and she still is. Now she closes her ears every time the noisy vehicle approaches. The unconditioned stimulus is the noise which caused the fear, the unconditioned response. The conditioned stimulus is the big vehicles which later produced the fear, the conditioned response. How to cite Classical Conditioning in My Life, Papers