Marketing Plan Johnson Johnson - 8449 Words

Marketing Plan: J J DiaperOrganizational OverviewBackground on Johnson JohnsonIn 1886, Robert Johnson joined his two brothers, James and Edward Johnson and went into business in 1886 in New Brunswick, New Jersey with 14 employees. They incorporated as Johnson Johnson (JNJ) in 1887. One of JNJs most well known products was Johnsons Baby Powder, which was originally to sooth skin irritation in 1890. This led to a line of baby products with the marketing slogan, Best for your baby, best for you. Some of JNJs most well known products are Band-aid, Tylenol and the antipsychotic drug, Haldol. JNJ has been a publicly traded company on the New York Stock Exchange since 1944. The companys ticker is JNJ. They boast 72 consecutive years†¦show more content†¦The diaper industry is a new market for JNJ and it will be tough for the company to establish itself in this industry. Having a well established brand helps, however; Huggies and Pampers has dominated this industry for a very long time and breaking into this new territory is going to require a very expensive marketing campaign. OpportunityDisposable diapers make up an industry worth over $19 billion a year worldwide. This new diaper will allow JNJ to tap into this lucrative industry with a distinctive and innovative diaper that has not been developed up until now. This product has the possibility of being a huge success for JNJ and can contribute to the companys financial position. ThreatsSafety concerns are always an issue especially when developing a product used by children. JNJ needs to be prepared for claims associated with misleading advertising, inappropriate use of the product and allergic reactions that some babies may develop. JNJ invests plenty of money on trials and developing their products, however; does not always guaranty that something will not go wrong. Competition is also a major threat for JNJ. Huggies and Pampers have dominated the diaper industry for quite sometime. If this new product establishes a new demand with the customers in this industry it will not take long for these companies to produce and distribute their own versions of these types of diapers. TrendsIn todaysShow MoreRelatedThe Ethics Of Johnson Johnson1416 Words   |  6 PagesIntroduction Johnson Johnson is considered to be one of America’s most admired companies. They manufacture and sell a broad range of products from shampoo to Band-Aids, to medical devices. They also focus on research and development to help heal diseases and treat illness. The company does not have a mission statement but they do have a Credo. This credo was written by Robert Wood Johnson in 1943. 1 Our Credo: We believe our first responsibilityRead MoreU.s. Food And Drug Administration 20081687 Words   |  7 PagesS. Department of Health and Human Services, updated 2015, viewed 13 January 2016, . Williams, S 2016, Will 2016 Be Johnson Johnson s Best Year Yet? , The Motley Fool 1995 – 2016, Viewed 6 January 2016, . Wordsworth, M 2012, Johnson Johnson to phase out potentially harmful chemicals by 2015 , ABC news, Viewed 30 Dec 2015, . References ABC news 2012, Johnson and Johnson facing massive class action, ABC news, Viewed 30 Dec 2015, Altman, D, Và ¤yrynen, T, Engh, ME, Axelsen, S, FalconerRead MoreWhy Do You Believe So Many Other Employees Participate At Marketing Planning?855 Words   |  4 Pagesemployees participate in marketing planning? Putting together a marketing plan is often labor intensive and essential to the success of the business, subsequently, often many departments will contribute in their field of expertise. For example: You may need a team to do a competitive analysis of similar products, to examine how your product stacks up to others in the marketplace, and there may be a need for test marketing. (Tanner Raymond, 2010,) Similarly, a marketing researcher might be neededRead MoreWhy Do You Believe So Many Other Employees Participate At Marketing Planning?855 Words   |  4 Pagesemployees participate in marketing planning? Putting together a marketing plan is often labor intensive and essential to the success of the business, subsequently, often many departments will contribute in their field of expertise. For example: You may need a team to do a competitive analysis of similar products, to examine how your product stacks up to others in the marketplace, and there may be a need for test marketing. (Tanner Raymond, 2010,) Similarly, a marketing researcher might be neededRead MoreCase Study : Johnson Jiffy Taxi1555 Words   |  7 PagesJohnson Jiffy Taxi Melaneece Johnson MKT 321 December 3, 2015 James Logan Johnson Jiffy Taxi Mission Statement Johnson Jiffy Taxi wants to provide our customers the finest and swiftest transportation service available at a reasonable price, while delivered with a smile. We want to attract and maintain loyal customers. When we fulfill this desire, everything else will fall into place. Our services will exceed the expectations of our customers and do away with competition. TARGET MARKET JohnsonRead MoreOlympics1429 Words   |  6 Pagesmessages that underscore the benefits. Moreover, one or both approaches can be used as part of a persuasive message (N, 2005). Hence, by highlighting the cost effective benefits of sponsorship including increased revenues and sales, and providing marketing support, Cribari convinced companies such as Kraft to participate in the Olympic movement (O’Rourke, 2010). However, organizations impacted by the rising cost of sponsorship and the decline of economic stability in the U.S. may resist and provideRead MoreQuality Control Failures at Johnson Johnson715 Words   |  3 Pagesmanufactured by McNeil Consumer Healthcare, a subsidiary of Johnson Johnson. The product was laced with cyanide. At the time Johnson Johnson claimed no responsibility of the poisoning tablets but it did recall all its products from shelves of drug stores and supermarkets and replaced the capsule drug with tablets. The company came very openly and decla red that they would never sell unsafe products to its customer. Johnson Johnson at the time was praised in the media for the way they handledRead MoreJohnson and Johnson Product Listerine Mouthwash884 Words   |  4 PagesFounded in 1886 by introducing medicinal plasters and antiseptic surgical dressings, Johnson Johnson has grown to be one of the leading health care products company in the world. In its extensive history of over 125 years Johnson Johnson’s product mix vary from pharmaceutical, personal care products, medical devices and diagnostics with the largest being pharmaceuticals. The product I chose to research was Listerine mouthwash. Listerine was first invented as a surgical antiseptic in 1879 andRead MoreGlobal Brand Face-Off1209 Words   |  5 Pageslaunch for Espoir is the mixed reactions to a global campaign. Mazur head of Eastern Europe marketing wasn’t thrilled by the idea at all, while Dubois head of Europe marketing supportive about a global launch surround the upcoming Diana’s she Devils sequel movie seeing as thought rival competitor Revlon used the same strategy in the James Bond film, Die Another Day. Lastly Narayan head of South Asia marketing was willing to give it a shot due to the growth in India that was mentioned with sightingsRead MoreJamba Juice1403 Words   |  6 Pagesand they might not live very long. If I can try to prolong their lifespan I have invested my own time and career goals to be here for them. I have gone to school to learn about the foundation of Marketing so that way I can go into this field and help p eople. There is a possibility to go into the marketing aspect of the pharmaceutical industry so I can target these drugs so consumers will have acknowledgement as to what these drugs are and be able to purchase to help them with their medical symptoms

Cyber Security And Business Organizations - 1517 Words

Cyber Security in Business Organizations Advances in modern day information technology has presented many challenges for business organizations in combating internet cyber attacks. Undoubtedly, cyber security has become one of the biggest concerns of corporations as demand for more transparency in business grows, and e-Commerce and e-Business optimization continues to evolve. Cyber attacks are malicious criminal acts of deception over the internet to infiltrate personal and business information system networks, data, infrastructures, or any mobile computer devices with the intent of stealing information, proprietary intellectual properties or identity theft. From 2013 - 2014, big businesses such as Target, Home Depot, Neiman Marcus, JP†¦show more content†¦The trajectory for 2015 was expected to be 42.8 million cyber attacks, roughly 117,339 occurrences each day. (Bennett, 2014). These are sobering statistics for any corporation aiming to thrive in today’s competitive global marketplace. This case study narrative will focus on cyber security in business organizations. This paper begins by discussing the challenges companies face in protecting organization assets and information. The discussion proceeds to specify the red flags Target overlooked before the 2013 attack, and why these warnings were ignored. This writer will then determine the actions Target took after the breach occurred. Lastly this paper presents reasons why the attack occurred, concluding with this author’s opinion on whether the attack was due to poor infrastructure or inability of management to act accordingly. Challenges Organizations Face Protecting Assets and Information This author begins the case study by looking at several challenges organizations face in protecting organizational assets and information. This writer ascertained in the preceding introductory paragraph that businesses must meet an increasing demand by employees, customers, business stakeholders and shareowners to ma ke their operations more transparent, and better optimize the use of e-Commerce and e-Business capabilities. There is increasing concern by business leaders

Classical Conditioning in My Life Free Essays

I experienced a food aversion when I took an anti-allergy medicine with water. When I was seven, I had an allergy on cats. When the allergy started, I took very nasty and bitter pills with water. We will write a custom essay sample on Classical Conditioning in My Life or any similar topic only for you Order Now In time whenever I drank water without the pills, I felt bitterness in my mouth. I didn’t drink water since then. Only in five years I started to drink water again. At first I felt bitterness in my mouth from the medicine which I took with water together. Therefore my unconditioned stimulus was the medicine, and the unconditioned response was the bitterness. When I didn’t have cats around anymore and stopped to use the medicine, I felt bitterness whenever I drank the water. Therefore my conditioned stimulus was the water while the conditioned response was the bitterness. Adolescent Emotional Experience When I lived in Russia, I often came home from school in a bad mood because I could not get along with my classmates. When I came from school, I tried to relax and either watched the movie or to do other things. Once I tried to relax by listening to the songs. I put my favorite song on and listened. Somehow I started to go over the things that happened at school. I became sad because I realized that I had no friends except for my family. The next few days I spent time listening to that song again. However, now that song made me feel sad. Now I don’t listen to that song because I don’t want to feel sad again. In this case the unconditioned stimulus is the things that happened at school while the unconditioned response is my sadness and loneliness because when I remembered them I felt bad. The conditioned stimulus is the song and the conditioned response is sadness because whenever I listened to that song I became sad. Fear or Phobia My friend is afraid of the large vehicles. When she was a child, she walked with her mother a lot. The park was far away from home, so they had to walk near the road to come there. The big vehicles were noisy. She didn’t like the noise in general. Later she was scared every time the vehicles beeped and started to cry. She was afraid of the loud and quick noises, and she still is. Now she closes her ears every time the noisy vehicle approaches. The unconditioned stimulus is the noise which caused the fear, the unconditioned response. The conditioned stimulus is the big vehicles which later produced the fear, the conditioned response. How to cite Classical Conditioning in My Life, Papers

Sustaining Organizational Performance of Apple Inc †Free Samples

Question: Discuss about the Sustaining Organizational Performance of Apple Inc. Answer: Introduction Apple is one of the most successful organizations in the area of Information Technology and Mobile Phone industry. It is an American multinational corporation which has started its business operations in the year 1976 with personal computers only. The organization was founded by Mike Markkula, Steve Jobs and Steve Wozniak. With the passage of time, Apple has expanded its business operations in offering many products such as hardware, software, digital distribution, consumer electronics and online services (Apple Inc. 2017). This firm used and managed a global supply chain with innovative development in United States. Moreover, it outsourced manufacturing in Asia and product-parts sourced from its suppliers worldwide. This report is prepared to answer the questions given in the case study. The case study shows the global supply chain process of Apple. The below report includes the critical analysis of supply chain challenges which are faced by Apple. There is the discussion about the benefits and limitations of sourcing strategies in context of Apple Organization. Furthermore, it includes the performance objectives which Apples suppliers expected to meet. To become a market leader, Apple needs to focus on its supply chain management and sourcing strategies. The organization should make efforts to deal with the limitations of sourcing strategies so that it can provide the products on time with highest quality components. Critical Analysis of Supply Chain Challenges However, Apple Inc. has managed its global supply chain with creative development in United States and other nations. The organization has adopted various supply chain strategies to deliver its products to final customers. Still, the organization has faced various challenges in the area of global supply chain. The organization should make efforts to overcome these challenges by implementing some effective strategies. One of the major challenges of the organization is the new product development at Apple (Richard, 2014). The development of new series of iPhone seems to be saturated in recent times. The products of Apple are popular for made by assembling several components which are availed from different suppliers. Manufacturing new major product means that there will be need of large number of components for the production. It has made supply chain network of Apple more extensive and management more complex. The given case shows that market research indicated that there were some qu ality defects in suppliers parts of iPhones. This is because Apple has less focus on its research and development division (Marucheck, et al, 2011). Apple has made efforts to add new technology and design in its new version and products. The followers of company are expecting more technology breakthrough in new products. It has affected the sales growth of iPhone and declining rate of products is high. The organization is unable to ensure its production capacity and order volume with the suppliers. In addition to this, the organization has faced the challenges in managing sustainable relationships with new or existing suppliers (Wallace, Hill, 2011). It secures the supply of components to meet the market demand by buying a large volume of parts from its suppliers with the prepayment. It is very difficult for the suppliers to get the orders from other customers. Thus, suppliers have become dependent on the order of Apple to generate more profits (Slack, 2015). With this prepayment, Apples suppliers have higher pressure to provide the components with Just-in-Time production process. They have realized a slim profit from this company so suppliers changed their attitudes. Due to this, some of the suppliers have declined the orders of Apple to manage their independence. Just-in-Time supply chain of Apple placed a burden on the suppliers shoulders (Jacobs, Chase, Lummus, 2014). Delay in the components supply had an adverse impact on the inventory projections of Apple. Moreover, Apple has faced the challenge in maintaining its brand image. The organization has been alleged of cooperating with the factories in its upstream supply chain. Because of its Just-in-Time production, immediate order or changes in requirements, the phone assembler may need their employees to work overtime for fulfilling the needs of Apple (Chamberlain, 2011). The supply chain of Apple is managed in such a way that it led the organization to higher cost of production. The organization is continuously making efforts to minimize the production costs, but it still has higher production cost in comparison to its competing brands such as Samsung, Nokia etc. Apart from above challenges, other challenges are such as organization is very much dependent on logistical services which are offered by outsourced suppliers. There may be possibility that these suppliers can offer the lower quality of materials and products. It relies on its partners to comply with the code of conduct of supp liers (Kozlenkova, et al, 2015). Thus, the organization has to make some improvements in its supply chain so that it can minimize the costs. It needs to review its transportation model and procurement strategy to lower the transportation and order costs. Additionally, Apple may reuse the components in reverse logistic system to minimize the costs. Sourcing Strategies Sourcing strategy is a method of supply chain management which reinforces the way in which data is collected and used so that a company can leverage its buying power to get best values in market. It is a process which enhances and re-evaluates the purchasing activities of an organization. It optimizes the supply base of company, enhances efficiency and reduces the costs. The organization implements sourcing strategies by evaluating patterns of spending, describing needs and aligning the requirements of company with market capabilities. As per the given case, Apple is one of the organizations that have adopted sourcing strategies to enhance its supply chain process (Jia, et al, 2017). These strategies have both benefits and limitations to the company and its supply chain management process. These benefits and limitations of sourcing strategies to Apple are stated below; Benefits In context of sourcing strategies, Steve Jobs stated that it was not due to cheap labor in Asian nations, but these factories can manufacture faster with large scale and flexibility. The organization has various outsourced suppliers. One of the major suppliers of the company is Foxconn. It assisted this organization in manufacturing thousands of iPhones in a day and lowered the labor costs. In addition to this, Apple had various benefits of sourcing strategies for supply chain management. One of the significant benefits is the risk diversification as multiple suppliers assisted the company to react faster to issues and disruptions. By adopting sourcing strategies, the organization was able to increase its production capacity. As per the case, the demand of Apples products is increasing continuously, specifically from India and China (Meeken, 2013). Outsourcing the production from Foxconn assisted Apple in enhancing its capacity quickly to fulfill the demands of iPhones in market. Wit h several suppliers, the organization is able to increase bargaining leverage for maintaining the low costs and profitability. Thus, outsourcing helped the labor specialization and reallocation of the organization with multiple suppliers (Pearce, Robinson, 2011). Limitations Apart from these benefits, Apple Organization has some limitations or disadvantages of these sourcing strategies. In the beginning, the organization has outsourced from a single manufacturer that in turn created a risk to Apple as there may be shortage of specific parts of iPhones. In this way, it will lead to a delay in the manufacturing of the products. Sourcing from all over world can cause a risk of delay without on-time component production. The given case stated that Apple has been adopted outsourcing strategies to lower the cost of production, but it has caused another problem to the company i.e. quality control (Stadtler, 2015). This issue has increased the cost of inspection to Apple Inc. The outsourced suppliers were unable to provide the expected quality in the iPhones. The organization has conducted the audit of its products and found various quality defects in iPhones. In context of Apples outsourcing, it can be stated that outsourcing does not mean that company put all the responsibilities away. Thus, Apple has to take the responsibility and they should conduct regular audit of their suppliers. In this way, the organization has some limitation of sourcing strategies. To deal with these limitations, Apple needs to make investment in research and development division (Babin, Zikmund, 2015). First, it needs to enquire the suppliers and their image and then it should enter in partnership with those suppliers. It will be profitable for the growth and success of Apple Inc. in competitive business environment. Supplier Performance Objectives Suppliers play a significant role in effectiveness and success of supply chain management process of an organization. The suppliers work with an organization by establishing some performance objectives. In general, the suppliers work with the objective to decrease the purchase risks and exploit overall value of purchaser (Vaaland Heide, 2007). It includes analyzing the supplier quality, delivery performance, cost competitiveness and technological capability. Apple Inc. has used effective methods and strategies to attract the suppliers all over the world. At Apple Inc., the suppliers has established some performance objectives and expected to meet them. The major performance objectives of Apples suppliers are such as to minimize the cost of production for the organization, to maintain a better relationship with Apple and provide stable supply, to update the technology and manufacturing process for upgrading the iPhones and to provide better quality on reasonable prices. Suppliers of this company are accountable for quality of their services and supplies (Apple Inc., 2018). To maintain and enhance the higher quality for customers, the suppliers need to focus on effective quality management system. They should be loyal to the company and its production system. In addition to this, the suppliers of Apple are expecting to generate significant profits by supplying the components and other materials to Apples manufacturers. They are aimed to enhance the performance of Apple that assists its suppliers in achieving identification among manufacturers. They are competing on different factors other than price of materials only. As mentioned above, Apple is adopting Just-in-Time system for the production of iPhones so suppliers ensure that they have complete resource and material availability when organization needs. The suppliers at Apple are performing with the objective to increase the business and market share of Apple. They are striving to enhance the operational efficiencies to differentiate Apple from itself from competing brands. In addition to this, they are performing their responsibilities with the objective to offer the materials and components of reasonable prices that is favorable for both Apple and its suppliers itself (Mangan, Lalwan i, Lalwani, 2016). These performance objectives of suppliers are stated in the code of conduct of Apple Inc. The suppliers are making efforts to meet these performance objectives. Meeting these objectives successfully will be very effective and beneficial for the growth and success of Apples business. Conclusion From the above analysis, it can be concluded that Apple Inc. has maintained its top position in Information Technology and mobile phone industry. With the support of suppliers, the organization offers several products like iPad, iPhone, iPod, Apple TV, Smart watch etc. In addition to this, it provides online services like iOS app store, iTunes Store, iCloud, Mac App Store etc. Apple is successfully managing its global supply chain system and manufacturing products by using Just-in-Time process. The above report concludes that this company has faced some challenges under its supply chain process. However, it has faced various challenges but supply chain of Apple is not that much complex. To deal with these challenges, it has adopted sourcing strategies. These strategies are both advantageous and disadvantageous for companys growth and brand image. Apple has to emphasize on its research and development process and make investment in marketing research. To overcome the challenge of new product development, Apple can manage the product in better way and consider the current needs of potential customers by reviewing the old and returned iPhones. It should focus on developing more effective strategies to manage its suppliers and supply chain process. In this way, this organization will be able to manage and improve its supply chain management in global environment. References Apple Inc. (2017). About Apple Inc. Retrieved from https://www.apple.com/in/ on 26 March 2018. Apple Inc. (2018). Supplier Responsibility. Retrieved from https://www.apple.com/in/supplier-responsibility/ on 26 March 2018. Babin, B. J., Zikmund, W. G. (2015).Exploring marketing research. UK. Cengage Learning. Chamberlain, G. (2011). Apple's Chinese workers treated 'inhumanely, like machines. Retrieved from https://www.theguardian.com/technology/2011/apr/30/apple-chinese-workers-treated-inhumanely on 26 March 2018. Jacobs, F. R., Chase, R. B., Lummus, R. R. (2014).Operations and supply chain management(pp. 533-535). New York, NY: McGraw-Hill/Irwin. Jia, F., Orzes, G., Sartor, M., Nassimbeni, G. (2017). Global sourcing strategy and structure: towards a conceptual framework.International Journal of Operations Production Management,37(7), 840-864. Kozlenkova, I. V., Hult, G. T. M., Lund, D. J., Mena, J. A., Kekec, P. (2015). The role of marketing channels in supply chain management.Journal of Retailing,91(4), 586-609. Mangan, J., Lalwani, C., Lalwani, C. L. (2016).Global logistics and supply chain management. US. John Wiley Sons. Marucheck, A., Greis, N., Mena, C., Cai, L. (2011). Product safety and security in the global supply chain: Issues, challenges and research opportunities.Journal of Operations Management,29(7-8), 707-720. Meeken, Z. (2013). The Risks and Benefits of Outsourcing Supply Chain Management. Retrieved from https://www.business.org/software/supplier/the-risks-and-benefits-of-outsourcing-supply-chain-management/ on 26 March 2018. Pearce, JA., Robinson, RB. (2011). Strategic management: Formulation, implementation, and control. 12th edn. UK. McGraw Hill Higher Education. Richard. (2014). Apple INC.: Managing a Global Supply Chain. London. Ivey Publishing. Slack, N. (2015).Operations strategy. US. John Wiley Sons, Ltd. Stadtler, H. (2015). Supply chain management: An overview. InSupply chain management and advanced planning(pp. 3-28). Berlin. Springer. Vaaland, T. I., Heide, M. (2007). Can the SME survive the supply chain challenges?.Supply chain management: an International Journal,12(1), 20-31. Wallace, W.L., Hill, C.A. (2011). Insights into the Strategic Sourcing Decision: Understanding Buyer-Supplier Relationships. Operations Management Education Review, 5, 69-88.